MicroStrategy has partnered with Magnoos Information Systems, a part of Midis Group to develop platform-neutral analytics-driven solutions.
The partnership aims to help organisations consume business insights with ease and facilitate quick decision-making with actionable intelligence.
According to IDC, spending on Big Data analytics is expected to grow by 8.1 per cent in 2022 to reach $3 billion in the Middle East, Turkey and Africa region. This figure reinforces regional organisations’ interest in powering their operations, customer engagement processes, and overall business growth with technologies driven by data and analytics.
MicroStrategy seeks to make this process simpler and easier with its HyperIntelligence solution, which directly injects AI and analytics capabilities into third-party business platforms such as Oracle & SAP ERP Suite, IBM Maximo, Microsoft Dynamics and other platforms used by organisations.
The solution requires zero-clicks, enabling intelligence on customers, products, customer journeys, preferences and so on to be fed directly into applications and devices used by employees in the form of simple cards.
Meanwhile, Abu Dhabi-headquartered Magnoos enables regional private and public organisations to implement art technology solutions and adopt best practices to accelerate the cycle of business innovation.
Through this partnership, their in-depth expertise and network will enable MicroStrategy to expand its footprint in the region.
Michael Halas, Managing Partner at Magnoos, said, “Our vision with MicroStrategy is to help organisations overcome the challenges of integrating AI and analytics into their processes with ease to deliver business value.
Every organisation, regardless of size, uses multiple platforms to extract intelligence to meet business and customer demands. We want to eliminate the need to deploy several platforms for intelligence. With platforms powered by HyperIntelligence, we will be able to help the workforce access relevant insights in real-time, round-the-clock on every device, application and interface they use on a daily basis.”
Commenting on the partnership, Ashruf Hassaballa, Regional Vice President, Middle East & Africa, at MicroStrategy, said, “At MicroStrategy, we are focused on delivering intelligence across an organisation by providing timely and relevant information in everyday applications used by all employees. This capability presents businesses in the Middle East and Africa region with a ‘money ball’ moment. Our partnership with Magnoos will help us bring this breakthrough solution to organisations that seek to optimise and leverage their data to derive actionable insights effortlessly. Our solution will enable the workforce to flex their knowledge and expertise through readily available intelligence that requires zero clicks and discards the need to switch between applications.”
