Already the leader in SLA guarantees, Pure Storage adds expanded commitments to ensure enterprises’ energy efficiency, capacity density, and data loss protection.
Pure Storage, the IT pioneer that delivers the world’s most advanced data storage technology and services, has advanced its Evergreen portfolio with the introduction of a first-of-its-kind commitment to pay its customers’ power and rack space costs for the Evergreen//One Storage-as-a-Service (STaaS) and Evergreen//Flex subscriptions. Also, Pure Storage is unveiling new No Data Migration, Zero Data Loss, and Power and Space Efficiency guarantees, coupled with flexible upgrades and financing, across the Evergreen portfolio.
“With the expansion of Pure’s Evergreen portfolio, we continue to challenge the status quo of enterprise Storage-as-a-Service, yet again delivering industry-first guarantees and AI-powered services to solve customer problems. As enterprises feel increased pressures to maximize resource and energy efficiency and safeguard their data from disaster, we are providing them unparalleled levels of resiliency and efficiency through a simple and smart services platform,” said Prakash Darji, VP and GM Digital Experience Business Unit, Pure Storage.
Industry significance
For years, legacy Storage-as-a-Service (STaaS) vendors have packaged the same CapEx solutions on an OpEx basis, ignoring what it means to deliver a true service. What enterprises want from STaaS are SLA-based outcomes that optimise IT budgets and spending and optimise labour while furthering security, sustainability, and agility goals.
Pure Storage first disrupted the storage ownership experience with the introduction of its Evergreen architecture in 2015 and has since grown its storage subscription portfolio to meet each customer where they are. In 2018, Pure Storage launched Evergreen//One, the industry’s first true enterprise STaaS offering, delivered and managed via unique SLAs and guarantees. 2022 Pure Storage introduced Evergreen//Flex, combining storage ownership with fleet-level consumption economics. With relentless innovation, Pure Storage continues to push the boundaries of what enterprises expect from their storage experience.
Today’s announcement represents the next major evolution in enterprise STaaS. As the most energy-efficient technology in the market – helping customers achieve up to 85% reduction in energy use and carbon emissions and up to 95% less rack space than competing offerings – Pure Storage again disrupts the market with a commitment to pay its customers’ power and rack space costs, aligning TCO savings and long-term efficiency goals.
With new guarantees, flexible financing, enhanced resilience, and AI-powered service capabilities, Pure eliminates the status quo, driving choice and flexibility in purchase and consumption with its Evergreen-based services.
News highlights
- Industry-First Paid Power and Rack Commitment: Pure Storage will pay for its customers’ power and rack space through an Evergreen//One Storage-as-a-Service (STaaS) and Evergreen//Flex subscription to take responsibility for the associated costs of power and rack unit to run our offerings. By eliminating the growing challenges of managing rising electricity costs and rack unit space, Pure Storage further exemplifies what it means to offer a true, seamless cloud experience on-premises. The one-time, upfront payment can be made directly as cash or via service credits, is based on a kilowatt per hour (kWh) and Rack Unit (RU) fixed rates, and is proportional to the customer’s geographic location and contract size.
- Power and Space Efficiency Guarantee: While Evergreen//One and Evergreen//Flex customers benefit from a paid power and rack commitment, expanded guarantees support customers who opt to own their storage via an Evergreen//Forever™ subscription, further establishing Pure Storage as the most innovative subscription portfolio in the enterprise storage industry. The Power and Space Efficiency Guarantee supports Evergreen//Forever customers’ efforts to consume less power, store more data with less space, reduce energy costs, and report more accurately with transparent measurements of actual Watts per tebibyte (TiB). Pure Storage will cover the tab if the guaranteed Watts/TiB or TiB/Rack is not met. The Energy Efficiency guarantee is already available as an Evergreen//One SLA.
- New Future-Proof Business Guarantees: With new No Data Migration and Zero Data Loss guarantees for Evergreen//One (SLA), Evergreen//Flex, and Evergreen//Forever, Pure Storage empowers its customers to mitigate unplanned costs due to data loss incidents while maintaining day-to-day business operations amid upgrades. With the Zero Data Loss guarantee, Pure assures data protection with advanced data recovery services for hardware or software product-related incidents at no cost. With the No Data Migration guarantee, Pure ensures seamless technology upgrades without data migrations, reducing customers’ overall risk exposure, cost of ownership, and e-waste. Pure’s Evergreen architecture extends equipment life up to 10 years or more.
- Flexible Upgrades and Financing: Pure eliminates the need for major upgrades while giving customers more choice. Pure’s Ever Agile program now includes a capacity plus controller trade-in delivered at up to 20% lower price than new controller costs. Meanwhile, the Capacity Consolidation program now includes expanded capacity trade-in credits valued at up to 50%. The latest updates, available via Evergreen//Forever, give customers flexible access to the latest performance, density, and energy efficiency innovations. Additionally, with extended STaaS financing options for Evergreen//One, customers also gain flexibility in the procurement and deployment of Evergreen//One.
“Today, business success goes hand-in-hand with environmental responsibility. Introducing a Paid Power and Rack commitment stretches the limits of innovation in the antiquated enterprise storage market. The latest Evergreen enhancements successfully balance enterprise requirements to progress towards achieving critical ESG and net zero goals using incentives while establishing peace of mind regarding data loss,” said Scott Sinclair, Practice Director, Enterprise Strategy Group (ESG).
