D4, an AI-driven real-time profiling and decisioning platform for travel and retail industries has partnered with UAE Etihad Airways to support the airline’s digital enhancements.
Etihad Airways and BD4 are implementing BD4’s platform across the airline’s range of digital touchpoints, optimising the online experience by providing the most relevant, targeted user interactions.
Etihad is committed to continuously improving its digital customer journey, including recently launching the world’s first NFT collection of 3D aircraft models. In working with BD4, the airline reflects its standing as a leader of innovation who can deliver solutions to empower its guests and improve their business. It sought to achieve specific, measurable ecommerce goals enhancing customer satisfaction and conversion rates.
BD4 using AI is providing Etihad Airways with the capability to leverage predictive analytics on the level of each passenger.
Frank Meyer, Chief Digital Officer at Etihad, says: “We look forward to the partnership with BD4. During an extensive evaluation, their team worked seamlessly with ours, supporting the development of a data-driven experimentation framework and enabling data-based decisions. We have already seen their industry-specific AI solution deliver against our commercial goals. The results of our trials are just the start as we work with them to enhance our website further and provide customers with an intuitive, personalised online experience.”
Andy Owen Jones, CEO of BD4, says: “Etihad Airways’ commitment to innovation is a perfect match for our technology. We’ve shown strong results throughout the experimentation phase and are excited to ramp this up as the partnership develops and our algorithms evolve with continuous learning. Using our AI and Machine Learning capabilities, Etihad Airways can extend its promise of ‘travel with peace of mind’ across its digital touchpoints, providing a holistic customer experience and reinforcing its reputation for excellent service.”
