The partnership will open new opportunities in the Middle Eastern market, expand ALE’s local coverage, and support TFG in its Growth strategy
Alcatel-Lucent Enterprise has signed a partnership with IT Infrastructure and Cybersecurity Value-Added Distributor Tech First Gulf (TFG) to expand its presence in the Middle East and Africa region through its channel ecosystem.
ALE offers tailored solutions for organisations of all sizes, from small businesses to global corporations. From Rainbow, ALE’s open architecture cloud-based collaboration platform, to the limitless possibilities of AI in the future – the company’s technologies help businesses to enable faster growth and greater agility across every sector.
TFG’s expansive knowledge of the ICT industry and the bio culture diversity of their workforce enables the organisation to provide innovative end-to-end technology, professional solutions and services to their customers. This is primarily due to the vast product portfolio of the world’s leading IT brands and a committed team driving the adoption of next-generation technologies across the region.
The partnership will open new opportunities in the Middle Eastern market, expand ALE’s local coverage, and support TFG in its Growth strategy. It will cover GCC countries and broaden the scope to other countries across the MEA region.
“We are delighted about our partnership with Tech First Gulf, one of the fastest-growing distributors in the region, as it enables ALE to further its reach in the Middle East. The partnership leverages our combined strengths across industries and technologies to deliver digital-age solutions with services tailored for business success,” said Sandrine El Khodry, Vice President MEA, ALE.
Sudhanshu Saroha, Director, Tech First Gulf, said, “We are excited about our partnership with Alcatel-Lucent Enterprise and to offer their state-of-the-art solutions to partners and customers in the region. We are happy to enrol our channel partners in the ALE Partner Program, where they will benefit from training, rewards and the support required to fulfil customer requirements. With ALE’s industry-leading infrastructure solutions, we offer greater value and differentiation to our customers throughout their digital transformation journey.”
