Over 9 years, Anghami has built a vast network of telco partnerships across the Middle East and North Africa, becoming the leader in this field with 37 partnerships. And in the aim of strengthening and growing this network, Anghami announced the launch of six new mobile partnerships and offers across KSA, UAE, Morocco, Tunisia and Algeria in the first half of 2021, bringing Anghami Plus to more and more people, and further, strengthening the platform’s position as the leading music streaming service in the region.
In a region where digital payments were a challenge, the company had to focus on partnerships with telcos to make payments easier. Choucri Khairallah, Anghami’s VP of Business Development, says in this context: “We’re delighted to be teaming up with our strategic partners across the region to enable more users to discover Anghami Plus and enjoy the music and podcasts they love in innovative propositions that offer the best experience and value. Partnering with mobile operators has been a key focus for us since our inception as they give us the opportunity to reach new audiences, benefiting for the telco partner’s big marketing reach as well as offering our users a convenient way to pay or to benefit from access to Anghami Plus through bundles that are tailor-made for each market.”
Anghami joined forces with Virgin Mobile in UAE and KSA to offer their customers a music experience. In UAE: Virgin Mobile customers can benefit from unlimited downloads with an Anghami Plus subscription on all plans worth $21.51 (Dh79) or more.
In KSA, when signing up to select Virgin Mobile Plans through Virgin Mobile App, customers can get Anghami Plus for free for three months, six months or longer.
Targeting the Saudi youth segment, Anghami Plus will be offered for free with select Zain Shabab postpaid plans.
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In addition to Anghami Plus being bundled with Orange Tunisia’s Bon plan GigaMusic on the My Orange App, Anghami, Orange and Xiaomi launched a major campaign in May offering four months of Anghami Plus for free with any purchase of the Redmi 9T smartphone packed with Orange’s Edawa5 bundle.
Building on a seven-year long partnership between Anghami and Maroc Telecom, Anghami teamed up this summer to offer three months of Anghami Plus for free to any new postpaid customer choosing a plan of $26.95 and above. The offer was communicated using a major OOH campaign across different cities in Morocco, giving users unlimited access to music this summer.
In its efforts to bring Anghami Plus to more users across the region, Anghami announced launching a new partnership with Djezzy, the leading mobile operator in Algeria. Djezzy’s customers will be able to enjoy a seamless listening experience on Anghami and access to more than 57 million songs and podcasts.
