App Annie, a mobile data and analytics company announced its latest innovation designed to put data-driven insights in the hands of executives. The app has been named App Annie Pulse app.
To keep pace with the ever-changing app economy, it’s important to access critical information about trends, markets and competition in real time. With over USD 143 billion spent on mobile and 218 billion new app downloads in 2020, unlocking mobile insights and capitalising quickly on opportunities is more important than ever.
Available on the Apple App Store, App Annie Pulse provides one touch access to mobile market data, tracks market movers, and identifies insights that are powered by the industry’s best estimates and data science.
App Annie Pulse will be available on Android at the end of Q2, 2021.
The company claims that this is the first mobile app to fully leverage AI-driven features:
- App Annie Performance Score: A composite metric, based on sentiment, acquisition, monetization, and engagement metrics. This allows businesses to quantify and benchmark their performance. The score can be tailored to your favorite metrics.
- App Annie Insights: Automatically monitors shifts in data and identifies potential causality
“We are unmatched in our data science capabilities – the only market data provider that derives all estimates and insights from a pure AI model,” said Ted Krantz, CEO, App Annie. “App Annie Pulse marks the introduction of the industry’s first Mobile Performance Score and ability to track your own custom metrics.”
“App Annie’s best-in-class intelligence for mobile, recent breakthroughs in AI technology, privacy-forward approach, and a bold product vision are primed to meet the new needs of a rapidly changing digital landscape. I am thrilled to join the talented and energetic App Annie team,” says Ketaki Rao, Chief Product Officer, App Annie.
