Aria Systems, the leader in helping enterprises grow subscription and usage-based revenue, announced the launch of Aria Data Streaming – a new service that enables enterprise clients to generate deeper predictive insights about customer behaviour. By accessing data from the billing and monetisation platform in real-time, and merging it with existing data sources, clients are able to leverage machine learning, AI, and business intelligence platforms to make analytics-led decisions.
Unprecedented market shifts have accelerated the demand for streaming data that can be integrated, processed, and combined with data across the enterprise to produce automated actions in response to events. IDC’s 2021 SaaSPath survey of 2,135 IT and business decision-makers rank data management capabilities among the top-three priorities for subscription management platform users. Aria’s highly scalable, data streaming service responds to this demand.
“To be successful in today’s subscription-based economy, enterprises need a billing platform that can derive customer behavior insights from a wide array of available transaction data,” said Mark Thomason, IDC Research Director. “The ability to access billing data in real-time and merge that data with other rich data sources is a big step forward. The businesses that have the most timely access to rich data are the ones that will be best equipped to make informed business decisions and drive new revenue opportunities.”
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Aria streams data from its platform as changes occur, allowing clients to easily populate their data lakes and warehouses where it can be used to generate insights such as predictive customer churn, customer lifetime value, and more. The service is repository-agnostic and streams data for all financial transactions that occur within the Aria platform.
“Progressive enterprises across all industries understand the power of data-driven decisions,” said Tom Dibble, President and CEO at Aria Systems. “Aria Data Streaming pumps transaction data into client repositories in real-time, a level of automation that no other billing platform can offer today. Clients can now leverage business intelligence tools in combination with the Aria platform to notify decision-makers about changes happening inside their business, yielding new customer insights and opportunities.”
