AWS Debuts Deadline Cloud

AWS launches cloud-based rendering offering

Deadline Cloud enables users to deploy and scale up graphics and handle visual effects (VFX) rendering on AWS cloud infrastructure.

Amazon Web Services (AWS) has launched a cloud-based rendering service called Deadline Cloud, enabling users to deploy and scale up graphics and handle visual effects (VFX) rendering on AWS cloud infrastructure.

Antony Passemard, General Manager of Creative Tools at AWS, said, “We are at a tipping point in the industry where demand for rendering quality VFX and the amount of content created using generative AI are outpacing customers’ on-premises render farm capacity.”

“AWS Deadline Cloud meets any customer’s rendering requirements by providing a scalable render farm without having to manage the underlying infrastructure. Creative teams can embrace the velocity of content pipelines and respond quickly to opportunities to accept more projects, while meeting tight deadlines and delivering high-quality content,” Antony added.

The tool also allows users to incorporate artificial intelligence-generated visuals and can build a cloud-based render farm that scales up to thousands of compute instances.