BDEX announced its joint collaboration with Snowflake, the Data Cloud company. Through this new partnership, Snowflake users will gain access to BDEX’s Identity Graph that will enable them to match identity data to their data sets, allowing them to expand their audience reach in a privacy compliant manner.
With the ongoing deprecation of cookies and third-party data, marketers are searching for solutions that allow them to maximize their first-party data and reach more targeted audiences.
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Housing more than 800 million fully authenticated MD5-MAID-IP matches from more than 100 data partners and thousands of websites and mobile apps, BDEX’s Identity Graph reaches all consumers in the United States.
“BDEX is excited to launch this collaboration with Snowflake,” said David Finkelstein, CEO and co-founder of BDEX. “As the advertising industry shifts and adapts to new privacy guidelines, brands need the right data solutions that will allow them to grow without being reliant on identifiers or third-party data. The seamless integration of BDEX’s Identity Graph into Snowflake’s Data Marketplace will help thousands of its users unlock the true value of their data by resolving identity in an effective and privacy-focused way.”
Enabling companies to make data-driven decisions is at the heart of Snowflake’s Data Marketplace platform. Used by data scientists, business intelligence and analytics professionals, Snowflake’s SaaS solutions help companies source data faster and more easily, reduce analytics costs, and monetise their data.
