Botco.ai, a HIPAA-compliant conversational marketing solution, launched version 2.0 of its platform, featuring contextual chat marketing and an advanced analytics dashboard. Contextual chat marketing enables marketers to initiate customised conversations with prospects and customers based on how they came to visit the company’s website or media properties, while the new analytics dashboard provides deep insights into visitor questions and behaviours. Together with Botco.ai’s integrations with email, CRM and other marketing systems, contextual chat marketing brings a level of personalisation to conversational marketing.
Botco.ai’s contextual chat marketing feature tracks the source of visitors to a company’s website, Facebook page or other media properties, whether from a paid advertisement, email campaign, or other traffic sources. The feature then enables Botco.ai to customise conversations with visitors based on those referral sources; for example, an ad prompting users to book an appointment will initiate a conversation about the best time and place to schedule it, while a campaign promoting a specific product will provide contextual content about that product’s features and benefits, delivering a highly curated or personalised experience. By customising conversations based on referral sources, marketers have been able to increase desired outcomes manifold and conversion rates tracked in A/B testing by up to 103 per cent.
Also Read: How Chatbots Can Enhance Customer Experience Using NLP
The analytics dashboard gives marketers full visibility into the entire chat experience by identifying recurring questions, providing insights into new user intents and actions, and analysing chat funnel performance. The dashboard breaks down each flow into custom-defined goals so that marketers can evaluate each visitor’s journey. Marketers receive a granular level of details that allows them to analyse and identify drop off rates in each successful funnel and improve copy, flow, and steps leading up to the conversion. These insights help companies make better, more informed product, marketing and customer service decisions.
‘Business has always been conversational, and the most effective conversations need to take into account the context and understanding of where the user is coming from’, said Rebecca Clyde, CEO of Botco.ai. ‘Businesses that engage with visitors in the proper context are more likely to convert and establish long lasting relationships with their customers. With this latest release, we now give businesses the tools to do this with contextual chat and a dashboard that provides insightful analytics in the process.’
