Compass, a leading real estate technology company, announced the launch of Video Studio, an AI-powered, video-based suite of tools that empowers agents to create professional, custom listing videos in minutes and share them seamlessly with their networks. Video Studio is designed to help agents more effectively market properties for seller clients.
When COVID put a pause on open houses and in-person showings in 2020, Compass released Video Generator to create virtual tours in seconds. Compass has built an entire suite around Video Generator, called Video Studio, to put the power of a video production crew at an agent’s fingertips.
“In real estate marketing, images and video are paramount. The most competitive agents must be able to create beautiful, persuasive marketing videos to attract the right buyers, but doing so is time-consuming, difficult and expensive,” said Joseph Sirosh, Compass Chief Technology Officer. “With Video Studio, Compass agents have the power of a professional graphic designer at their fingertips, allowing them to create compelling marketing content for social media, email or digital ads.”
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How it Works:
- Agents simply open Video Studio on the Compass platform, choose a video template, search for and select their listing by address.
- Using AI-powered phrase recognition and computer vision to recognise and classify images, Video Studio automatically pulls out key listing attributes and descriptions from the listing, pairs them with the best images, and automatically generates a video.
- Agents have the option to further customise their video by selecting specific photos, swapping the order, changing the background music, editing the text, and more.
- Once the video is created, agents can download and post it directly to their listing page and social media, or publish it as a digital ad through the Compass Digital Ads tool on the platform.
Video Studio offers “Just Listed,” “Open House” and “Just Sold” templates, so agents can easily create the right type of video for every listing. Compass’ engineering team is already adding new seasonal templates, a variety of music options and more customisation features.
Compass helps agents grow their businesses, serve more clients, save time, and stand out as valued, trusted and professional advisors in their markets. During the first quarter of 2021 Compass had revenue of $1.1 billion, an 80 per cent increase from Q1 2020.
Compass is home to nearly 21,000 agents operating in over 50 markets in the U.S. In 2020, Compass agents assisted home sellers and buyers to transact approximately $152 billion in residential real estate. With 4 per cent of the US market, Compass is the largest independent real estate brokerage by Gross Transaction Value.
