Databricks and Shutterstock Partner to Launch ImageAI

Databricks and Shutterstock Partner to Launch Image AI

ImageAI generates customised, high-fidelity, trusted images that are tailored to specific business needs.

Databricks, the Data and AI company, and Shutterstock, Inc., a global creative platform, Shutterstock ImageAI, Powered by Databricks, a text-to-image Generative AI model optimised for enterprise use. 

Built using the advanced capabilities of Databricks Mosaic AI and trained exclusively on Shutterstock’s world-class image repository, ImageAI generates customised, high-fidelity, trusted images that are tailored to specific business needs.

Shutterstock is excited to partner with Databricks to bring ImageAI to life. This collaboration underscores our commitment to advancing responsible AI and providing our customers with innovative tools that enhance their creative workflows,” said Aimee Egan, Chief Enterprise Officer at Shutterstock. “Whether for marketing, design, or product needs, ImageAI creates trusted visuals that businesses can own. It also offers unparalleled customisation and safety for enterprise use, and customers can be protected by Shutterstock indemnification. It represents a significant step forward in the integration of AI in content creation.”

“At Databricks, we believe that companies can and should be in the driver’s seat when it comes to building their own custom genAI models on their data. Shutterstock offers one of the most comprehensive visual datasets in the world and we’re thrilled they chose to build their production-quality, text-to-image model on top of the Databricks Data Intelligence Platform,” said Naveen Rao, Vice President of AI at Databricks. “We already have trained thousands of custom models for our customers, and we expect many more leaders like Shutterstock to build models powered by Databricks that they can provide as a service.”

When organisations need high-quality images for their collateral, websites, applications, or campaigns, team members have historically had only a few options: identify an appropriate image from a repository of licensable assets or embark on a production effort. 

Also Read: KPMG Partners with Databricks to Drive Responsible AI

Today, they might turn to AI-generated images, but those models are often trained on data that may not meet enterprise standards like Shutterstock’s data does. Further, such models may not be integrated into enterprise applications, which means they lack the necessary data governance and observability corporations require.

ImageAI addresses these challenges by enabling companies to use AI to quickly and confidently create new high-resolution, photorealistic images that are commercially viable because the model was trained entirely on Shutterstock’s trusted collection of curated images. This high-quality image generation model was built on the Databricks Data Intelligence Platform with Mosaic AI tooling. 

Leveraging the security, reliability, and speed of Mosaic AI Model Training, Shutterstock and Databricks pre-train ImageAI from scratch in weeks. Additionally, Databricks customers can serve ImageAI with Mosaic AI Model Serving to easily integrate the model with their existing enterprise-wide data governance policies.