Dell Validated Design for Retail Edge helps retailers simplify edge infrastructure and launch new applications to deliver better customer experiences
Dell Technologies announces the expansion of its edge solutions to help retailers quickly generate more value and deliver enhanced customer experiences from data generated in retail locations. New capabilities from Dell bring together edge technologies, so retailers can easily manage and scale their infrastructure from data centres to the edge, and launch in-store and digital AI applications from partners to deliver better in-store experiences.
The Dell Validated Design for Retail Edge simplifies and consolidates edge retail infrastructure and applications onto a single infrastructure stack for efficient deployment, management and support. With VMware Edge Compute Stack integration, the solution provides retailers a single management view of edge IT across all retail locations to track system health, build and manage applications at the edge and help securely scale to additional sites.
By working with Deep North and its intelligent video analytics platform, the solution supports AI-based applications that help retailers use data insights to improve in-store shopping experiences such as optimising product placement, preventing product loss, tracking inventory, helping shoppers avoid long checkout lines and diverting employees to where they can be of most assistance in a store.
“Retailers are increasingly relying on IT technologies and data at the edge to offer more personalised and intelligent customer experiences that drive better business outcomes, dramatically accelerating the need for retailers to bring together siloed technologies. We’re helping retailers easily consolidate these technologies so they can analyse data where it’s created, make faster decisions and deliver positive experiences for in-store shoppers and employees,” said Gil Shneorson, Senior Vice President of Edge Solutions, Dell Technologies.
Enterprise SONiC Distribution by Dell Technologies 4.0,now extends across data centres and to the edge. With network switches that can connect across multiple sites, customers can deploy, manage and monitor their edge with familiar data centre tools. The new solution provides streamlined operations, greater flexibility, and expanded business continuity and disaster recovery capabilities. With the seamless networking integration SONiC 4.0 provides, retailers can more easily manage their infrastructure from their data centre to retail stores and other edge locations through a single, unified fabric.
Dell’s edge solutions for retailers are the latest additions to Dell’s growing edge portfolio and complement the Dell Validated Design for Manufacturing Edge, which will soon support Digital Performance Management. Dell ProDeploy and ProSupport services help retailers accelerate edge deployments and support their environments with more than 60,000 dedicated professionals and partners in more than 170 countries.
