Dubai’s flagship carrier Emirates has extended its partnership with global tech giant Huawei to further their collaboration in boosting awareness for both brands in the Middle East and beyond.
As part of the partnership, the two industry heavyweights will also launch customer-centric initiatives including enhanced and engaging experiences for Huawei smart phone users while booking tickets and making travel plans on the Emirates app, available on the AppGallery – Huawei’s official distribution platform and one of the top three global app marketplaces in the world, with more than 530 million active monthly users.
The joint cooperation will also see Emirates providing support for the Huawei search engine, Petal Search, on smart devices in the MEA region.
For Emirates, the integration into Huawei’s ecosystem will allow the airline to tap into a wider target audience and Huawei phone users, especially in the Chinese marketplace which has been regarded as one of the key strategic markets for Emirates worldwide.
The agreement was signed at Arabian Travel Market 2021 (ATM) in Dubai by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Lu Geng, Vice President Middle East and Africa of Huawei Global Partnerships & Eco-Development, signalling the deepened strategic cooperation between Emirates and Huawei and mutual benefits in expanding their reach in China and Middle East and African markets, respectively.
This move was built on the successful collaboration of the two brands established in early 2020, when the Emirates app was made available on Huawei’s smartphone devices on its AppGallery, bringing users a richer and more engaging range of functions conveniently to their fingertips. The collaboration was further expanded in September 2020 with enhancements that allowed quicker bookings and other tailored functionalities that customised the mobile experience.
The MoU also involves further development of the Emirates Mobile App on AppGallery. To date, the Emirates app has had more than 1 million installs from AppGallery.
