Owners of an NFT will immediately be enrolled on the airline’s silver tier membership for a year
Abu Dhabi carrier Etihad Airways is the latest UAE firm to join the blockchain hype – launching its own non-fungible token (NFT) collection of 3D aircraft models.
Called the “EY-ZERO1,” the series will feature ten 3D aircraft models, each one showcasing a unique Etihad Boeing 787 Dreamliner livery, the company said in a release. Around 2003, collectables will go on sale on July 21.
“We’re excited to launch our first NFT collection, EY-ZERO1, which not only offers collectors, aviation enthusiasts and travellers a unique work of art but provides real-world travel and lifestyle benefits with Etihad Airways,” said Tony Douglas, Group CEO, Etihad Aviation Group.
He added: “NFTs and other metaverse technologies are revolutionising the digital economy, and we are proud to be one of the first airlines in the world to explore their potential to provide additional utility for our customers.”
Owners of an NFT will immediately be enrolled on the airline’s silver tier membership for a year.
The digital collection will be minted on the Polygon blockchain, the Abu Dhabi carrier said, adding it will partner with Aerial.is to track the emissions of the NFTs. Proceeds will go to the procurement of sustainable aviation fuel in 2022.
“Our NFT collection has been designed to be as efficient as possible and support our wider sustainability and decarbonisation efforts,” Douglas said.