The data centre will serve customers from 72 countries across the region, making UAE the centre of Freshworks’ MEA operations.
Freshworks announced the launch of its new data centre in the UAE, powered by Amazon Web Services (AWS).
The data centre will serve customers from 72 countries across the region, making UAE the centre of Freshworks’ MEA operations. The data centre, powered by AWS, will host all of Freshworks’ products for the region’s customers and leverage AWS, the world’s most comprehensive and broadly adopted cloud.
“Data residency has always been a topic of conversation with our customers in the region, and we wanted to showcase our commitment to them,” said Sandie Overtveld, Senior Vice President of Freshworks APAC and MEA. “We believe the data centre will bolster our solution performance, enabling businesses to better serve their customers and employees in the UAE.”
The UAE data centre represents a critical milestone in Freshworks’ expansion strategy in MEA, reinforcing its dedication to making it easy for companies to delight their customers and employees. Some of Freshworks’ largest regional customers include Aramex, Landmark Group, and Magrabi.
“Freshworks has played a crucial role in enhancing our customer experience management,” said Habib Afzal – Head of Omni Channel at Magrabi. “Their solutions have significantly streamlined our processes and enhanced visibility across functions. We are excited about Freshworks’ new journey with launching their data centre in the UAE, and we are confident it will bring additional benefits to businesses like ours in the region.”
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“We are excited to support Freshworks’ expansion in the MEA region. The recent launch of the AWS Middle East (UAE) Region aligns with Freshworks’ strategy to enhance service delivery in this market. Leveraging AWS’s infrastructure, Freshworks can offer superior performance, scalability, and flexibility. This collaboration highlights our joint commitment to driving business growth and delivering customer-centric solutions enabled by AI,” said Praveen Sridhar, Head of Partner Business, AWS India and South Asia.
This data centre makes it easier for businesses to harness the full power of its modern, AI-powered customer and employee service solutions.
