GBM, SNP Partner To Accelerate Regional Digital Transformation


Gulf Business Machines (GBM), a UAE-based end-to-end digital solutions provider, has signed a Silver Partnership deal with SNP Transformation, a provider of software solutions for digital transformation processes and automated data migrations to license and distribute SNP software the Middle East region.

The alliance will combine the business advisory, implementation and management experience of GBM with SNP’s software-centric BLUEFIELD approach powered by CrystalBridge. The Data Transformation Platform flexibly incorporates the best of the Greenfield (new implementation) and Brownfield (system conversion) approaches. The joint offering will support SAP customers in developing a business case and a roadmap for their digital transformation journey with a 360-degree visualisation and simulation and cost optimisation and risk mitigation. The end-to-end data transformation and data life cycle management will deliver a seamless transition for scenarios such as the SAP move to any cloud, S/4HANA, mergers and acquisitions, carve-outs, interface discovery or operational transfer pricing, amongst others. In addition, the accelerated innovation platform will also support digitalisation for big data, data warehouse management and governance, data archiving and decommissioning of legacy systems.

Cherif Morcos, Vice President of Digital Business Solutions, GBM, said, “We are excited to join forces with SNP and their automated software-based approach, taking our SAP business enablement expertise to the next level in the Middle East region – covering the GCC markets and with a specific emphasis on the United Arab Emirates (UAE) market as a key focus to build on this partnership.

With SNP’s reliable and proven methodology of selective data transformations and simultaneous launches of multiple projects in a single go-live, our customers will benefit from fast, secure and low-risk SAP transformations with full transparency from planning to implementation, consuming fewer resources and ensuring business agility.”

In an official announcement, Gerald Faust, Managing Director & CEO, Asia Pacific and the Middle East, SNP Transformations SEA Pte Ltd., added, “We are pleased to strengthen our strategic focus in the Middle East market through our alliance with GBM, offering a comprehensive software-centric suite of data transformation and data life cycle management for the SAP environment with minimal business disruption. Thus, we are setting up enterprises to drive continuous operational efficiencies, digital transformation, and innovation with technologies such as AI, the cloud, and data analytics.”

Giving a regional perspective, Ravi Mahalingam, Managing Director Middle East, SNP, commented, “In a traditional approach to any SAP migration, a selective migration, if at all possible, implies a very time-consuming project with many manual, error-prone steps. From our partnership with GBM, industry-wide SAP customers can expect predictability with an automated and accelerated pathway to business-critical projects like cloud migrations and the move to S/4HANA, leveraging the power of software automation and unparalleled visibility and analytics in near-zero downtime.”