Hustle Academy’s new AI modules focus on data-driven decisions, optimising operations and building AI-powered marketing strategies.
Google has opened applications for the 2024 cohort of its Hustle Academy, a programme dedicated to accelerating the growth of small and medium businesses (SMBs) in Sub-Saharan Africa.
Kristy Grant, Head of B2B marketing at Google SSA, said, “Artificial intelligence holds immense potential for African SMBs, enabling them to drive innovation, increase efficiency and unlock new levels of economic growth.”
“The Hustle Academy has supported over 10 000 businesses that have gone ahead to raise funding and create jobs since inception. By incorporating AI into our curriculum, we aim to further amplify this impact, equipping SMBs to harness AI technologies for improved business performance and economic progress,” Kristy added.
According to a statement, this year, the initiative introduces a significant upgrade: business-focused artificial intelligence AI) training integrated into the curriculum. The new AI modules focus on data-driven decisions, optimising operations and building AI-powered marketing strategies.
