IAB Tech Lab is all set to launch a working group to revamp global advertising standards in light of India’s DPDPA
IAB Legal Affairs Council is set to launch a dedicated working group under the Cross Jurisdiction Privacy Project (CJPP) – India to update the DPDPA 2023-specific details.
The India chapter will comprise IAB, IAB Tech Lab, and IAB Southeast Asia and India teams. In February, a collaborative process commences, seeking unanimous consent before final publication. It has invited all members, particularly policy teams, for collaborative input on understanding and interpreting Indian law for the Global Privacy Platform (GPP).
Shailley Singh, Executive Vice President, Product and Chief Operating Officer, IAB Tech Lab, said, “This chapter will address the impact on the framework, creating specific elements for India to be integrated into the GPP, ensuring uniform functionality worldwide. The challenge is to align the consent management framework with the global standard.”
“Previously, we adhered to an international framework, but now, adjustments are required to adapt to India’s laws. The GPP includes a general header for ad origin and consent details, with specific sections for each jurisdiction. A dedicated section for India will be added, ensuring accurate decoding of user permissions from the numerical string when impressions are served in India,” Singh added.
Michael Hahn, EVP & General Counsel, IAB Tech Lab, said, “Collaborating with IAB Southeast Asia and India, our objective is to offer the market an initial understanding of how the new Privacy Law applies to the digital ad industry. Drawing on our expertise in understanding data flows, we aim to provide an in-depth analysis, building on our prior work in 11 jurisdictions. Given the timing, this analysis stands as one of the earliest post-law implementation publications,”
