Informatica Launches Intelligent Data Management Cloud For Retail


Informatica, the enterprise cloud data management leader, announced the Intelligent Data Management Cloud (IDMC) for retail with new cloud-first, cloud-native capabilities built to help the retail industry drive innovation and business value by overcoming specific challenges related to data fragmentation, data complexity and lack of connected experiences in a multi-cloud, hybrid environment.

The retail industry has had to pivot to a digital-first strategy powered by the Cloud due to the global pandemic. This transformation is predicted to continue post-pandemic. One of the most significant barriers to retail transformation is managing data across multiple clouds and hybrid clouds. IDMC for Retail is the cloud-neutral Data Management Cloud for the retail industry enabling digital-first experiences to their customers while driving omnichannel revenue growth by managing data across any system, any cloud, multi-cloud or hybrid.

IDMC for Retail is the company’s first step towards investing in industry-specific cloud data management platforms that enable retail customers to:

Deliver Hyper-Personalised Customer Experiences: As the shift to online shopping continues, enabling personalised shopping experiences will be even more critical for retailers to rise above the competition.

IDMC for Retail enables highly personalised, digital-first customer experiences across all channels, at scale, so retailers can respond to dynamic, real-time customer needs by unifying customer data across multiple domains, systems, and clouds.

Increase Supply Chain and Inventory Management Efficiencies: According to a McKinsey consumer study published in December, 71 per cent of consumers will switch brands and retailers when faced with out of stocks. IDMC for Retail improves inventory visibility at the store and distribution centre level and increases demand forecasting accuracy. In a world where climate change and geopolitical tensions continue to create supply chain uncertainty, closer collaboration with suppliers is a powerful way to address supply disruption and price volatility.

Maintain Customer Trust and Loyalty with Industry-Certified Data Governance and Compliance Standards: Data privacy regulations directly impact the way multinational companies conduct their business. IDMC for Retail helps prevent exposure and reduces risk by providing effective data governance and privacy capabilities. Providing visibility into data usage and access reduces risk exposure to potential breaches and non-compliance with data privacy laws to help build trust and loyalty from customers.

Informatica has an ecosystem of cloud partners, AWS, Google Cloud, Microsoft, Snowflake and Databricks, to provide seamless integrations to help retail customers succeed in their cloud-first digital transformation. Global System Integrator partners like Accenture, Capgemini, Deloitte, Cognizant and

Wipro has been integral to Informatica’s cloud expansion in the retail industry and is actively engaged in helping several joint retail customers adopt IDMC.

“The Informatica Intelligent Data Management Cloud for Retail is the only, end-to-end, cloud-neutral data management platform built to enable retail organisations to continuously innovate their customer experience and create omnichannel shopping and supply chain efficiencies with seamless access to trusted data when and where they need it,” said Jitesh Ghai, Chief Product Officer, Informatica. “The retail industry is on an accelerated path to digital transformation, and Informatica is helping retail organisations stay competitive and drive business value by unlocking the value of unified data.”