Meta to Develop Custom AI Chips

Meta to Develop Custom AI Chips

Meta is all set to develop, and use its in-house data centre AI chips. 

Meta Platforms, the parent company of Facebook, is planning to deploy a new version of its custom chip, known as “Artemis,” into its data centres in 2024, according to an internal document seen by Reuters. All of this, including the development and deployment of these new AI tools could cost as much as $30 billion each year.

Zuckerberg also outlined the company’s strategy to compete against Alphabet and Microsoft in the high-stakes AI arms race. Meta aims to leverage its vast walled garden of data, emphasising the hundreds of billions of publicly shared images and tens of billions of public videos available within its platform. This is positioned as a key advantage over competitors like Google, Microsoft, and OpenAI, which primarily train their AI models on publicly crawled data from the web.

This second generation of Meta’s in-house silicon aims to support the company’s AI initiatives and could potentially reduce its reliance on NVIDIA chips, which currently dominate the market.