Meta To Integrate AR, VR Solutions Into UAE Telecom e&


E& and Meta will work on use cases that integrate with the latest Meta products and solutions.

e&, formerly known as Etisalat, has created a “strategic partnership roadmap” with Meta, formerly Facebook.

E& and Meta will work together on use cases that integrate with the latest Meta products and solutions, consumer channel digitalisation, enhancing augmented reality and virtual reality experiences and conversational commerce throughout its digital communication plans.

“Our partnership with Meta is in line with our ambitious goals of creating limitless possibilities built on connections, connectivity and collaboration,” said Hatem Dowidar, GCEO, e&. “We are developing strong partnerships and identifying new growth opportunities as we advance our transformational journey to benefit our customer segments and shareholders. We look forward to a fruitful collaboration with Meta as we continue to create a more progressive business model that supports our growth aspirations to stay fit for the future.”

“An important element in our partnership with Meta is to design powerful, seamless digital experiences for all our customers so that they are empowered to advance their digital transformation agenda with our support. Our advanced 5G network will ensure that we provide a platform that will combine multiple technologies to bring the internet to life and help our customers embrace a digital-first lifestyle more efficiently.”

Commenting on the partnership Fares Akkad, Regional Director for MENA at Meta, said: ”At Meta, we’re focused on building innovative products and tools to keep helping businesses and partners connect with people. We are excited to work with e& to further grow their digital transformation journey and leverage Meta technologies to benefit their customer base.”