Small and medium-sized businesses now have affordable access to 650mm+ rolling quarterly behaviour events through its vertically integrated platform.
MFour, the leading mobile research company, announced a new product available on their SaaS platform, MFour Studio. Journeys Marketplace unlocks consumer insights with the ability to access all of MFour’s app, web, and location data at an affordable monthly cost. This service provides users with 650mm+ rolling quarterly events they can instantly analyse without the need for a team of data scientists.
With the first of its kind, Journeys Marketplace, users gain an omnichannel understanding of specific events and trended consumer behaviour, including app usage, web browsing history, and location visitation. The platform offers out-of-the-box visuals and the ability to create custom visualisations and seamlessly view event-level data that can be easily filtered and exported on demand.
By utilising Journeys Marketplace, users can eliminate data “blindspots” and explore consumer preferences to create more effective, targeted campaigns and maximise return on investment. The data also informs product development, inventory strategies, marketing initiatives, and much more, keeping users ahead of the competition.
“We are levelling the playing field for small businesses. Tearing down data sciences’ walled garden of data means every business now has access to ethically gathered consumer behaviours,” said Chris St. Hilaire, Founder & CEO of MFour.
