Namogoo, the Digital Journey Continuity Platform, announced its acquisition of Remarkety, a leading provider of data-driven marketing automation solutions. This is Namogoo’s second strategic M&A following the acquisition of Personali in early 2020.
The acquisition of Remarkety, an eCommerce marketing automation company serving over 500 global brands, will enable Namogoo to provide complete Digital Journey Continuity by engaging customers with hyper-personalised multi-channel experiences both on and off-site. The acquisition will also allow Namogoo to break into the SMB market in which Remarkety is well-established, furthering the company’s strategy of serving brands of all sizes.
Namogoo empowers retailers to shape the Digital Customer Journey for each and every shopper by determining their intent in real-time, delivering the right individualized experience to get them to purchase – while ensuring distractions disappear. Namogoo will now add hyper-targeted SMS and email campaigns to its solution, propelling customers to action.
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“Remarkety’s product is a perfect fit for our platform, helping us provide retailers with the tools they need to deliver unstoppable customer journeys,” said Chemi Katz, CEO and co-founder of Namogoo. “The addition of Remarkety’s unique technology allows us to equip brands with multichannel experiences, engaging shoppers wherever they are in their journeys.”
“We are thrilled to be joining a company that shares our vision for the future of eCommerce,” said Guy Harel, CEO and co-founder of Remarkety. “With Namogoo, we have the resources and proprietary technology to take email and SMS to the next level with predictive intent personalization. The synergy between the products and companies is truly amazing, and will enable us to quickly deliver value to retailers throughout the world,” added Joel Presman, Remarkety GM and co-founder.
“With the acquisition of Remarkety, our second in just over a year, Namogoo is continuing its goal of hyper-growth through the addition of new solutions and technologies which provide maximum value to our customers,” said CTO and co-founder Ohad Greenshpan. “We plan to keep breaking into new markets by pursuing additional acquisition opportunities that serve our vision.”
