Conversion automation and CRM integration increases conversions, personalises interactions with customers
Nurture Boss, a premier lease conversion automation tool that provides marketing solutions for the multifamily industry, announced it has partnered with Knock® CRM to integrate its automated lead nurturing tracks within Knock’s platform. Nurture Boss’ integration of automated communication within Knock’s platform enables targeted, personalised messaging to both prospects and current residents, while also streamlining the customer journey and increasing conversions.
Through Knock’s CRM and analytics platform, Nurture Boss’ automated communication creates the opportunity for prospects and residents to receive personalised, valuable information at the right time. Modern renters require a more personalised experience and expect to receive information that is relevant to them and their specific needs.
“A CRM is an essential tool for multifamily operations, and when you integrate automated communication within that, you’re not only collecting valuable data, but you’re also using the data to ensure no lead is missed. This partnership allows operators to better cater to the modern renter’s needs while bolstering leasing tactics and increasing conversions, whether it’s a new lease or a renewal. Automated, personalised communication engages prospects and residents through ways in which they want to be communicated with, increasing resident satisfaction and retention,” said Jacob Carter, CEO, Nurture Boss.
Nurture Boss’ lease conversion automation tool contacts prospects during the early stages of the leasing process with personalised information pertaining to their individual needs. Each and every lead is nurtured with timely, consistent and personalised follow up messages via the customer’s preferred method of communication, and provides an adequate number of touchpoints to make a decision.
The Nurture Boss and Knock CRM integration combines the power of customer data and automated, personalised communication to provide every renter with the experience they expect and allow them to make confident lease and renewal decisions with information that is tailored to them.
