The move comes as Nvidia aims to tap into the rapidly growing market for specialised AI chips and safeguard its position against rising competition.
Chipmaker Nvidia is all set to launch a new business unit with a focus on designing custom chips for cloud computing firms and other entities, including advanced artificial intelligence (AI) processors. The move comes as Nvidia aims to tap into the rapidly growing market for specialised AI chips and safeguard its position against rising competition.
Nvidia’s key clients such as OpenAI, Microsoft, Alphabet, and Meta Platforms are increasingly seeking customised chip solutions to enhance performance and efficiency across various domains including Gen AI, Cloud Computing, 5G, and automotive applications. This reflects a broader industry trend towards tailored chip designs, enabling companies to optimise performance and accelerate innovation while cutting costs.
Besides AI, the new unit may also venture into designing custom hardware for telecom, cloud, automotive, and gaming sectors. This strategic move mirrors AMD’s success in providing custom processors for Xbox and PlayStation consoles.
The expansion into custom chip design underscores Nvidia’s commitment to staying at the forefront of technological advancement and meeting the evolving needs of its clients and markets worldwide.
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