OpenAI’s approach involves an orchestration layer that utilises Bing’s existing technologies to enhance the AI’s ability to provide contextually relevant search results.
In a significant technological stride, Microsoft-backed OpenAI is poised to enter the search engine market, potentially challenging Google’s long-standing dominance. This development could redefine search paradigms, leveraging artificial intelligence (AI) to enhance user experience and accuracy.
The organisation is developing a web search product, integrating Microsoft’s Bing search capabilities with its advanced AI, GPT-4. The goal is to launch a service that could compete with Google’s search engine. OpenAI’s approach involves an orchestration layer that utilises Bing’s existing technologies to enhance the AI’s ability to provide contextually relevant search results.
OpenAI’s search feature would let users ask ChatGPT a question and receive answers that use details from the web with citations to sources, such as Wikipedia entries and blog posts.
