Openprise Launches Openprise App Factory


Openprise announced the availability of Openprise App Factory, the solution that enables RevOps teams to quickly create custom applications to search, report, graph, edit, share, and load data without writing any code. App Factory applications deliver self-service access to data supporting go-to-market processes like territory assignment and lead routing, lead scoring, segmentation, campaign attribution, list loading, and hundreds more.

“Data that’s stored in disparate silos isn’t available to marketing and sales teams to drive go-to-market initiatives, greatly diminishing the ROI of an enterprise’s data and technology investments,” said Ed King, CEO and founder, Openprise. “This is data’s ‘last-mile’ problem—where one of the final hurdles to overcome is the orchestration of user-data interaction to make the data more accessible to more people in ways that are easy to consume.”

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Unique to Openprise, App Factory makes it easy for RevOps teams to:

  • Create custom apps without writing any code. After orchestrating data and processes in Openprise, in as little as five minutes, RevOps teams can create highly customisable applications that enable users to easily access and interact with data and data-driven business processes.
  • Deliver anytime data access to end users with self-service applications. Delivering targeted data via automated, self-service applications to the users who need it frees RevOps teams to focus on projects with higher strategic value, leads to faster SLA fulfilment, and enables faster decision making for end users.
  • Unify data across CRM systems without investing in an expensive data warehouse or Customer Data Platform.
  • Enable two-way data interactions. Unlike traditional business intelligence tools, App Factory bidirectional capabilities enable users to both read and edit data in RevOps systems, including CRM, marketing automation platform, without requiring direct access to those systems.

“By delivering self-service access to marketing data via custom applications, Openprise App Factory represents a modern approach to unifying and presenting data to the people who use it to support marketing and sales initiatives,” said Dominic Freschi, Jr., Supervising Senior Data Administrator and Analyst, Marketing at Armanino LLP.

The following examples illustrate the types of applications RevOps teams have built using Openprise App Factory are Account Segmentation, Marketing Attribution, Sales Territory and Routing Rules, Customer 360, List loading