Organisations Unprepared for AI’s Energy and Data Demands


89% of IT Buyers found ESG goals more difficult to meet as a result of upgrades to their IT infrastructure for AI adoption

Pure Storage, the IT pioneer that delivers the world’s most advanced data storage technology and services, in partnership with Wakefield Research, released a new report identifying the hurdles organisations across industries face in the adoption of artificial intelligence (AI) and unveiling the often overlooked energy requirements of this advanced technology. 

The new report, “Drivers of Change: Meeting the Energy and Data Challenges of AI Adoption,” reveals the importance of reassessing data infrastructure to truly reap the benefits of AI, keep energy costs in line, and stay on track with corporate environmental goals.

Survey highlights

The survey, fielded among 500 IT buyers at companies of 500+ employers, found that:

  • The Need for Computing Power is Surging, Driven by AI Adoption: The need for computing power is up dramatically for 88% of those who have adopted AI. Nearly half (47%) have had to double their computing power or more since adopting AI. 
  • Organisations Did Not Anticipate the Energy Demands of AI: 73% of IT buyers needed to be more prepared for the energy requirements of AI. 
  • Energy Consumption is Just One AI Burden: For 73%, AI requires or will require data management upgrades of some kind. Among specific upgrades: data management tools (48%), data management processes (46%), and data storage infrastructure (46%).
  • As a result, Nearly All (96%) Have Already or Plan to Update Their IT Infrastructure: 29% of IT Buyers say AI has or will require a complete overhaul. 
  • These Challenges Have Set Back Businesses’ Sustainability Goals: 89% have found ESG goals more difficult to meet due to upgrades to their IT infrastructure after AI adoption. However, 60% of those who have already adopted AI technologies (or plan to in the next 12 months) stated they invested in or will invest in more energy-efficient hardware to meet ESG goals.

“Planning for change and ensuring flexibility are key to navigating AI adoption. As power and data demands increase exponentially in the age of AI, investing in and deploying the right AI-ready data infrastructure is essential to effective deployment and energy efficiency and driving the most value out of AI projects. Today’s report offers important insights for IT leaders on the consequences of failing to plan for the changes required to implement AI and the benefits of being prepared for AI’s impact on infrastructure,” noted Rob Lee, Chief Technology Officer of Pure Storage.

Industry significance

AI adoption is rising across industries, yet most organisations need more infrastructure to handle the high-performance data demands and energy requirements essential for maximising its benefits. This limitation poses a challenge to the successful implementation of AI to support critical corporate initiatives, including those aimed at achieving environmental goals. Nearly all IT buyers feel pressure to reduce their carbon footprint. Most agree that meeting IT goals is impossible without properly preparing IT infrastructure to support AI. 

The demand for smarter infrastructure has never been more pressing. Legacy systems often cannot support the massive AI data pipelines required to get the most from machine learning. As AI accelerates adoption, IT teams require an efficient, reliable, and high-performance infrastructure to ensure effective deployment.