Pacsun Improves Profitability With Intelligent Allocation And Replenishment With

Companies slated to co-present “omnichannel-aware allocation” for NRF 2022 Retail’s Big Show, a leader in AI-powered SaaS solutions for consumer products and retail insights and now part of Zebra Technologies, and Pacsun, a leading speciality retailer, will co-present for NRF 2022 about how they worked together to double Pacsun’s ship completes by better anticipating online demand and intelligently leveraging their stores as online fulfilment centres.

Retailers have seen their online sales accelerate since the start of the pandemic, leading them to devise new ways to meet customer expectations. Because of this growth, costs increased, so Pacsun added intelligence to its allocation and fulfilment processes to optimise its inventory efficiency.

“Pacsun wanted to be ready for the holiday season by proactively managing our costs created by the increase in online sales,” said Mike Relich, Co-CEO of Pacsun. “By adding more intelligence to our allocation processes with, we allocated inventory for the omnichannel demand and minimised split shipments.”’s omnichannel-aware allocation technology reduced the shipping distance travelled for the orders, doubling the number of ships completed. This resulted in more accurate forecasting for Pacsun store and online demand and a balanced inventory between stores and its web-depot location for online sales.

In September, launched its Forecasting, Allocation and Replenishment solution suite to the retail market. This omnichannel-aware suite employs leading-edge AI and machine learning to anticipate consumer demand at the most granular levels across all fulfilment channels by leveraging internal and external data to evaluate demand drivers.

“To be customer-centric and profitable in today’s omnichannel world, retailers must optimise inventory by placing it in the right places in their network, at the right time,” Yogesh Kulkarni, Co-CEO of “To do so requires leveraging granular forecasting for online fulfilment and store sales demand while taking returns into account.”

The co-presentation, part of the NRF Exhibitor Big Ideas session by Relich and Kulkarni, is titled, “Omnichannel-aware allocation: How Pacsun improved profitability with intelligent allocation and replenishment produced by antuit.” The presentation will be pre-recorded and available on-demand at on Tuesday, Jan. 18, 2022, and from NRF following the show’s conclusion. Michael Relich and Yogesh Kulkarni will be available for queries.

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