Jewellery lovers can now try on virtual earrings, in addition to rings, bracelets, watches, eyewear, and accessories from their phone or computer.
The new technology from Perfect Corp., artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, allows fine jewellery brands to enable simulations of earrings and ear jewellery.
“As the fashion industry embraces digital transformation, virtual product try-on is becoming essential to connect with consumers and build personalised shopping journeys. This advanced extended AR solution will offer fine jewellery brands a multi-faceted way to engage and personalise the earring shopping experience along the omnichannel journey,” said Alice Chang, Founder and CEO, Perfect Corp.
The new virtual experience allows for jewellery try-on in 13 distinct positions across the ear. Users can mix and match ear accessories in several placements on the ear lobe and the helix in real-time. As consumers continue to prioritise health and safety, the virtual try-on solution means trying on jewellery is a no-touch affair.
The solution can also be easily integrated across key touchpoints in the omnichannel shopping journey, from desktop and mobile web browsers to in-store smart beauty mirrors, and e-commerce platforms.
