Pure Storage Helps Customers Cut Energy Use


Pure expands environmental analysis across its full product portfolio; Pure1 Sustainability Assessment introduced to help customers measure and manage their energy use

Pure Storage, the IT pioneer that delivers data storage technology and services, has announced advancements in its sustainability efforts, helping customers dramatically reduce their energy use and environmental footprint.

Sustainability has been a part of Pure Storage’s DNA from its inception as a disruptive innovator in the storage industry. As sustainability and energy savings become increasingly critical to organisations around the globe, Pure is continuing to invest in helping customers achieve their environmental and energy reduction goals.

The new Pure1 Sustainability Assessment gives customers visibility on their environmental impact and proactively suggests optimisation opportunities. Features include:

  • Power savings analysis: Pure1 will show the power used compared to the appliance’s nominal power load. Customers can monitor power consumption efficiency for an entire fleet, by data centre site, or at the individual array.
  • Greenhouse gas emissions monitor: Pure1 provides direct carbon usage estimates based on the power used.
  • Assessment: Customers can use Pure1 to assess how to improve power efficiency by metering Watts per unit of data on the array that can be read back.
  • Recommendations: Pure1 provides proactive insights and guidance on improving the direct carbon footprint.

In addition to delivering new sustainability tools, Pure continues to advance its core products to be more sustainable. With the launch of the FlashBlade//S family of products, Pure is delivering more than double the power efficiency of previous versions. Because of unique design decisions – including Pure’s DirectFlash technology, built-for-flash software, always-on deep compression, and Evergreen architecture – both FlashBlade and FlashArray can achieve energy savings unlike any competitive storage systems on the market.

Since reporting its first sustainability results in March 2022, Pure Storage has now performed use phase sustainability analyses following the Life Cycle Assessments (LCA) formula across its full portfolio of storage arrays.

As a customer-first organisation, Pure Storage is focused on making a real and immediate impact in reducing customers’ environmental footprints.

“Our mission at Cengage Group is to make education attainable for all learners by delivering accessible and affordable digital education resources and solutions. Running our organisation on Pure Storage FlashArray, FlashBlade, Pure1 and Evergreen//One, has enabled us to improve the storage performance significantly and data accessibility needed to deliver on this mission has also allowed us to save on space, power, and cooling. In fact, we’ve been able to reduce our overall storage footprint by 80 per cent while doubling the performance of our previous storage systems,” said Jim Chilton, CIO, Cengage

“Pure FlashBlade has helped us progress tremendously in NTU’s supercomputing projects. It has also freed up computing resources and enabled us to optimise rack space usage, improving power and cooling efficiencies. With Pure Evergreen//Forever™, we also foresee a positive environmental benefit by not having to undergo wholesale hardware changes during technology refreshes,” said Alvin Ong, CIO, Nanyang Technological University, Singapore

“Pure FlashStack enabled us to handle increasing workloads to meet customer demands easily. Our rack also went from 12 to 3, reducing our power consumption from 5,000W to 1,100W. We are proud to achieve this incredible environmental impact,” said Hector Romero, Senior Systems Engineer, Barfoot & Thompson.