Red Hat’s new initiative Leading with Containers, aims to help Red Hat Business Partners in EMEA leverage the growing container platform market. The initiative supports the commitment of select Red Hat Business Partners driving the success of enterprise kubernetes platform Red Hat OpenShift.
The company has launched the initiative in EMEA to help Red Hat Business Partners establish themselves as technology leaders and trusted advisors for their customers. Leading with Containers includes two components: a partner specialisation called Red Hat Container Platform Specialist, and a Sales Accelerator program that offers additional benefits for Container Platform Specialist partners that meet further requirements and want to accelerate their commitment to Red Hat OpenShift by pursuing a specific business plan.
Petra Heinrich, vice president, Partners & Alliances EMEA, Red Hat, said, “Looking at the tremendous growth potential in the container market, I am very proud that we have such a large network of highly qualified and dedicated Red Hat Advanced and Premier Business Partners. With this initiative, we can help our partners become trusted advisors and technology experts to help Red Hat customers succeed with their hybrid cloud journey.”
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By joining the Leading with Containers initiative, partners can benefit from differentiating as leaders in the container market through a new partner specialisation badge and optimise comprehensive enablement offerings to increase container platform skills. They will also have access to dedicated marketing content and sales tools to address container customers and support mechanisms to help in the complete sales cycle, including consulting support to drive container adoption. Additionally, they can leverage new incentives to increase profitability in the form of exclusive purchasing conditions and investment funds.
A growing number of partners in EMEA have achieved Red Hat Container Platform Specialist status by completing accreditations for sales, technical and delivery expertise around hybrid cloud infrastructure and cloud native development.
In addition, Red Hat recently updated its partner program for solution providers in EMEA. Red Hat introduced a simplified set of rules and more flexibility to choose from a wide range of middleware certifications for partners to achieve Red Hat Advanced Business Partner or Red Hat Premier Business Partner status. Developer subscriptions are also available for all partner specialisations at a discounted rate.
