The new capabilities include SAP’s unmatched industry expertise and embedded SAP Business AI technology to deliver true end-to-end retail solutions.
SAP SE announced new AI-driven capabilities to help retailers optimise business processes and drive profitability and customer loyalty. These innovative capabilities, from planning to personalisation, will provide retailers with holistic customer insights and data analysis to adapt and thrive amid rapid market changes.
Ritu Bhargava, president and chief product officer, Industries and CX, SAP, said, “These AI-driven retail capabilities build on SAP’s industry-tailored, intelligent customer experience (CX) strategy, which provides companies with deeply integrated functionalities to enable their most critical business processes and customer journeys. SAP’s composable architecture unlocks the creative potential of retailers, allowing them to cherry-pick capabilities tailored to their unique needs and rapidly innovate and respond to market demands, ultimately helping them to supercharge profitable growth.”
Lea Sonderegger, chief digital officer and chief information officer, Swarovski, said, “In today’s environment, it’s critical to have insight across the business, which is why Swarovski has continued to adopt and leverage SAP’s end-to-end solutions, enabling us to connect our business processes. Since leveraging SAP software, we’ve had the flexibility and security to support continuous innovation, which offers us a consistent foundation for cultivating unique Swarovski customer loyalty across all touch points and innovating to create unique customer experiences.”
Leslie Hand, group vice president, Retail & Financial Insights, IDC, said, “Retailers and brands that achieve growth and profitability in today’s economy will bring together rich enterprise data and AI-embedded applications to enable everyone across their company to deliver amazing, personalised experiences to the right customer, on the right channel, at the right time. IDC anticipates more aggressive investment by retailers than we’ve seen in years, and working with a strategic partner that understands and can deliver end-to-end capabilities is essential for buyers.”
The new capabilities include SAP’s unmatched industry expertise and embedded SAP Business AI technology to deliver true end-to-end retail solutions. AI is only as good as the data that powers it, and SAP’s ability to integrate experiential and operational data across the enterprise enables more insightful, AI-driven decision-making for businesses. This integration produces more intelligent, personalised experiences for customers, as the best retail outcomes require great CX.
