SAS has appointed industry veteran Tayfun Topkoc as General Manager for the Middle East, Africa, Turkey, and Central Asia.
According to the company, the appointment aligns with its strategy towards meeting the growing needs of the industry for advanced analytics, AI and cloud-based solutions, and most importantly, the region’s new stage of sustainable data-led digital transformation and growth.
“I look forward to leading the regional business through sustainable growth. I’m convinced this is SAS’s time, and 2022 looks very promising. SAS has proven its relevance and expertise in world-class digital transformation. Customer-centricity, deep sector knowledge, and a future-ready attitude are what the SAS team represents, and I am proud to be part of it,” said Topkoc.
As part of its long-term vision, SAS seeks to continue to help companies in the UAE adopt cloud platforms to tap into the full potential of their capabilities and resources to accelerate innovation and higher operational efficiencies.SAS has also emphasised its commitment to using analytics to build a sustainable future.
Last year, the UAE announced its Net Zero by 2050 Strategic Initiative to pivot the economy towards carbon neutrality. Under Topkoc’s leadership, SAS aims to bolster the way it uses technology and expertise to help businesses in the country amplify their environmental, social and governance initiatives and contribute toward realising the ambitious vision of the UAE. Furthermore, the company envisions accelerating the work on empowering talents across Emirates and has ongoing plans to reinforce its focus on ensuring that the talent in the country is nurtured and shaped.
