The agreement with Redington will provide affected SAS Partners in the META region with expanded reach and resources to generate more value.
SAS, a data and AI solution provider, has selected multibillion-dollar technology distributor and innovator Redington as its new distribution partner for the Middle East, Africa, and Turkey (META).
John Carey, Vice President of Global Channels at SAS, said, “Our partners are powerful growth engines and innovators. As we grow our business, we want to empower them to do the same alongside us. Joining forces with Redington will help us scale, providing our partners with additional tools and growth opportunities as we work to solve our customers’ most pressing challenges with AI and analytics.”
Dharshana Kosgalage, Head of Technology Solutions Group at Redington META, said, “Redington is reimagining the digital future by empowering the channel community to become trusted digital consultants. We do this by equipping partners with cutting-edge solutions and services from leading global brands that will enable end customers to achieve business outcomes. The digital future that we are helping to create will be defined by increased efficiency, enhanced customer experiences, and improved profitability.”
“Our association with SAS adds a whole new dimension to our focus on reimagining the digital future. It will play a key role in Redington’s penetration into the critical technologies of AI and advanced analytics and reinforce our verticalised offerings for key industry sectors of BFSI, government, and manufacturing. With our trusted, analytics-focused network of partners across META, we are looking at a huge opportunity ahead of us in the world of data and AI-led transformation,” Dharshana added.
The agreement with Redington will provide affected SAS Partners in these regions with expanded reach and resources to generate more value, not only for their own businesses but also for customers who are seeking to maximize the impact of their data with SAS solutions.
