Snap will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying camera, the company said at its annual presentation to showcase new technology.
The company announced the pocket-sized camera called Pixy, which can fly a few feet above its owner to take photos and videos before landing in the palm of the hand, in a renewed push to grow its hardware business. Pixy will cost $230, Snap said.
“We believe there’s a tremendous amount of opportunity to build tools that are connected to what we see in front of us. The company will also be rolling out a new feature called “Dress Up” on Snapchat, in which users can browse AR shopping filters that let them virtually try on clothing and accessories,” said Bobby Murphy, Co-Founder and Chief Technology Officer, Snap
The theme for Snap’s Partner Summit was “Back to Reality,” reflecting the company’s focus over the past few years on augmented reality (AR), a type of technology that enhances photos, videos, or the real world’s experience with computerised images.
