Tectona, Israel’s public blockchain technology company, has revealed new details about its NFT project. An AI system developed by the company that can understand language and generate works of art based on text snippets alone allows users to create and mint their custom art as NFTs without lifting a brush.
Led by Israel’s leading blockchain and fintech entrepreneurs, Tectona is Israel’s first and only public company to mint NFTs.
The company announced that it will launch its user-generated NFT collection under its brand in the Metaverse, ‘The Bored Company.’ As the race into the Metaverse heats up with global tech giants from the fields of gaming, media and computing rushing to lay claims to the virtual world, Tectona is deploying a unique strategy, virtualising its product releases via a Web3 native incarnation.
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For its first collection, the Bored Company will be selling user-generated, inter-universal artworks created out of this world, known as MegaArts. By augmenting their creativity with the help of cutting-edge generative art AI, MegaArts users can unleash their imagination on an NFT canvas and produce wondrous works of art for sale, even without an artistic background. In addition to selling MegaArts, the company will also offer holders the ability to change their artworks for an additional fee and collect fees on secondary market sales of MegaArts.
Another unique feature of the Bored Company’s technology is generating AI-augmented cover photos and other composable assets. While numerous NFT projects have focused on creating art that can be leveraged as a verifiably owned profile picture across social platforms, the Bored Company can generate a variety of custom cover photos, further capturing value across an entire swath of untapped real estate on social media.
In addition to attracting individual collectors, the Bored Company offers artists and brands a powerful tool to reach new audiences native to new technical formats such as AI, generative art, blockchain and cryptocurrencies. By leveraging the company’s superior technical and community-building capabilities, brands and artists can successfully expand in both the real world and the Metaverse, both changing quickly.
Although the starting date for sale has yet to be announced, the pre-sale phase (“whitelisting”) has already begun and is attracting the attention of NFT collectors around the globe who have joined the project’s Discord server.
