Truepic, the secure camera technology company, announced it has raised $26 million in Series B funding, led by M12 – Microsoft’s Venture Fund. The round marks one of the most ambitious investments to date focused on restoring trust in digital media across the internet. In addition to M12, Adobe, Sony Innovation Fund by IGV1, Hearst Ventures, and individuals from Stone Point Capital participated in the round. The investment will help expedite the scale of Truepic’ patented camera technology across applications and smartphones globally.
The pioneer of the provenance based approach to media authentication, Truepic has quickly established itself as a leader in the emerging truth-technology sector, having verified millions of photos and videos captured from over 150 countries around the world. As cheapfakes (image editing, manipulation, repurposing) and deepfakes (AI-generated synthetic media) become ubiquitous, identifying all manipulated media has become increasingly difficult and, in most cases, near-impossible.
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Rather than trying to detect what is fake, Truepic’s camera technology proves what is real. Truepic’s patented secure camera technology acquires high-integrity provenance data (origin, contents, and metadata) about photos and videos from the moment they are captured and uses strong cryptography to protect the images from tampering before they reach the intended recipients. Long term, the provenance approach to verification is the most effective way to establish trust in all digital content shared across the internet.
Truepic’s technology is used by 100-plus enterprise customers and partners such as Accion Opportunity Fund, Equifax, EXL Service Inc, Ford Motor Company, Palomar Holdings Inc., Transunion, United Nations Capital Development Fund (UNCDF) and many more. In 2020, Truepic revenues grew by over 300 per cent as a result of dramatic client growth across the insurance, banking, automotive, peer-to-peer commerce, project management, and international development industries.
