URENT Collaborates With Huawei Cloud For Digital Transformation


Cooperation comes as URENT seeks to revolutionise the Middle East’s mobility rental industry using advanced technology platforms

URENT, a tech startup focused on redefining mobility rentals in the tech space, has partnered with Huawei Cloud Middle East to accelerate its digital transformation as it expands its service offerings and grows in more geographies across the region.

Moving forward, URENT will work with Huawei Cloud as a trusted digital transformation partner and cloud provider. That will include tapping into Huawei Cloud’s infrastructure as a service (IaaS) and platform as a service (PaaS) capabilities, as well as a global network of more than 20,000 partners and 2.3 million developers contributing to the Huawei Cloud.

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Today, URENT redefines mobility in the tech space, offering the first peer-to-peer vehicle sharing platform in the MENA region and preparing to expand beyond the region by licensing its technology to partners worldwide. URENT’s technology can be used in B2C, B2B and B2B2C concepts and can be customised to meet the specific needs of partners, based on their country and client preferences and requirements. As such, establishing trust between the hosts and renters, many times located in different countries, is vital with secure cloud-based applications and services facilitating such engagement.

Omar Al Ashi, CEO and Founder of URENT, said: “Since its launch in the UAE in February 2021, URENT has been called the Airbnb of mobility by Arabian Business Magazine. URENT is an end-to-end mobility platform that offers users the ability to rent almost anything that moves on ground and water, from cars, chauffeur-driven limos, to motorbikes, yachts, jet skis. URENT user’s rent directly from hosts through its platform in a seamless, cashless, and user-friendly way. The platform enables hosts to set their own rules, limits, pricing, and availability of their fleets. Renters enjoy navigating through a wide range of vehicles and watercraft, with the option of interacting with the hosts via the in-app chat. Everything from booking, payment, special arrangements and any extras that the renter may require can be done through the app.”

Omar Akar, MD & VP of Cloud Business at Huawei Middle East, noted: “With its rich stack of technologies, Huawei Cloud is empowering and enabling organisations of all sizes to digitally transform their business operations and key services. We are excited to be cooperating with URENT in this endeavour, themselves being a disruptor and innovators in the mobility market.”

Headquartered in the UAE, URENT offers the largest variety of mobility available for rent in the region. At the time of launch, it was the first company of its kind to be licenced by the UAE Roads and Transport Authority.