The acquisition also strengthens web and desktop offerings with new enhancements
Whatfix announced the acquisition of Leap.is (previously Jiny.io), a mobile-first onboarding and assistance platform. The deal marks Whatfix’s first mobile DAP product-focused acquisition, as well as its largest M&A deal so far.
The acquisition will augment the company’s platform by extending Whatfix’s mobile capabilities. Leap’s toolset will seamlessly integrate with Whatfix’s existing applications by adding guidance to mobile apps to improve activations and adoption, reduce time-to-ship for onboarding experiences, and increase the customisation of user experiences overall.
“The shift to mobile is one of the most important business dynamics of recent years, especially amid the expansion of remote work. We’re eager to bring on the Leap team to augment our mobile capabilities and to sharpen our focus on this absolutely essential segment,” said Khadim Batti, CEO and Co-founder, Whatfix.
As a part of the company’s continued product innovation, Whatfix also launched Whatfix Studio, a more intuitive and powerful iteration of the current content editor. Studio is built on a low-code platform, enabling content creators to fully leverage its capabilities with little to no technical skills. The easy-to-use UI enables creators to seamlessly design customised end-to-end journeys for end users. Whatfix Studio reduces content creation time, improves the quality of content and experiences, and helps improve user engagement on applications on which it is deployed.
Whatfix is also introducing a significant revamp to its Desktop offering. This is aimed at making the application more scalable and stable, while also providing the foundation for robust new capabilities and bringing Whatfix’s desktop capabilities to par with the Web experience. With this revamp, Whatfix extends its DAP offering to all applications running on Windows 10, and offers out-of-the-box support for popular ERP such as SAP ERP and collaboration applications such as Microsoft Teams.
