Yango Play offers a diverse range of entertainment options, featuring exclusive premieres of both Arabic and international movies and series.
Yango announced the launch of Yango Play, an AI-powered entertainment service that combines video streaming, music, and mini-games in one place. Yango Play offers a diverse range of entertainment options, featuring exclusive premieres of both Arabic and international movies and series, personalised music streaming, and interactive mini-games, all enhanced by Yasmina, an AI-based Arabic voice assistant. Now available in the KSA, UAE, and other GCC countries, the service provides subscribers with cross-platform access on smartphones and TVs.
Roman Shimansky, MENA Region Business Director at Yango Play, said, “At Yango Play, we’re devoted to crafting a joyful entertainment experience, offering a selection of diverse content that turns every moment into a delightful adventure. Our ever-evolving platform uses AI to provide more seamless and intuitive experiences by understanding your preferences—whether by curating uplifting music for your drive, engaging shows for family time, or quick games for a brief pause in your day. We are deeply committed to enhancing these experiences through our original content and strategic collaborations with regional creatives, ensuring that each choice on our platform is a step towards discovering vibrant new emotions.”
The new super app places significant emphasis on upholding authentic content, celebrating regional production studios and artists. The platform not only serves as a launchpad for local talent but also ensures the diversification of the current entertainment landscape by providing its subscribers with a selection of original content that resonates with their cultural identity.
Yasmina, a bilingual AI assistant integrated into Yango Play, interacts with users in Arabic and English and redefines their entertainment experience. Fluent in Khaleeji and able to understand major Arabic dialects, including Egyptian and Lebanese, Yasmina suggests the songs for listening, chats with you, and answers all kinds of questions — anything from today’s weather to this year’s Ramadan dates. Yasmina guides you through the Yango Play app and makes your experience more enjoayble.
Central to Yango Play’s innovation is an AI-powered endless music stream that tailors personalised playlists for users, spotlighting regional gems based on their preferences. This ensures each user’s experience is unique and reflects their personal choices. As the product continues to evolve, its recommendation technology will also adapt, ensuring a highly personalised and relevant user experience that resonates with unique preferences and cultural nuances.
