blockchain - search results
If you're not happy with the results, please do another search
World Economic Forum Launches Data for Common Purpose Initiative
World Economic Forum announced the first-of-its-kind global initiative on designing a governance framework to responsibly enhance the societal benefit from data. Governments, researchers and...
It’s All Fake! Digital Advertising’s Biggest Concern
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers...
Mobile Marketing Strategies to Drive Sales and Revenue
An increasing number of mobile-first evangelists have underlined the fact that mobile is not just another gadget; it is the future of businesses! Mobile...
Get Your Data Machine Learning Ready
Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data.
Thanks to ML, companies...
How Has Machine Learning Impacted Marketing?
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.
The collection, processing, and use of data...
Implementing Machine Learning for Data Analysis
“Machine intelligence is the last invention that humanity will ever need to make.” - Nick Bostrom
Data analysis can be challenging, given that it involves...
IoT in the Middle East: Embracing the Technology
Marketers in the Middle East are embracing IoT to drive more customers and engage the right audience.
Businesses with agile ecosystems that have well-equipped...
Is MENA Ready for 5G and Mobile Advertising?
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out.
5G...
How is Conversational AI Powering Marketing and Sales
Artificial Intelligence has brought revolutionary changes in the marketing and technology space. With integrated software in the form of chatbots and extensive marketing tools...
On Cloud Nine: The Middle East’s Growing Affinity for Cloud-based Infrastructures
Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets.
“We are betting on the cloud. We’re betting big on...
