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Top Six Middle East Retail Brands Using AI to Enhance CX
AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of...
How NLP Powers Conversational AI Through Intent Analysis
Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the...
6 Steps to Building the Marketing Team of the Future
With more channels, and touchpoints available for customers to interact with a brand, marketers’ task has never been more complicated. Vikram Krishna, Executive Vice...
How Chatbots Can Enhance Customer Experience Using NLP
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to...
Get Your Data Machine Learning Ready
Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data.
Thanks to ML, companies...
How Has Machine Learning Impacted Marketing?
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.
The collection, processing, and use of data...
Is AI Changing Content Marketing?
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With...
Marketing With Data Lakes and Data Warehouses
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should...
Implementing Machine Learning for Data Analysis
“Machine intelligence is the last invention that humanity will ever need to make.” - Nick Bostrom
Data analysis can be challenging, given that it involves...
How AI is Improving Predictive Analytics
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance...
