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Can Facial Recognition Cross the Privacy Concern Barrier?
Brands across the world are beginning to use Facial Recognition technology, but experts warn about privacy.
When consumers shop for a product online, the device...
Top trends in Natural Language Processing
Natural Language Processing (NLP) is a branch of Artificial Intelligence that helps in the interaction between humans and computers. It involves manipulations and alterations...
Data Centre Market Size to Reach Revenues of over USD 251 Billion by 2026
Arizton Advisory and Intelligence is an innovation and quality-driven firm, which offers cutting-edge research solutions to clients across the world. Arizton excels in providing...
An Open Narrative on B2B Data Privacy
Brands look for alternate, cookie-less solutions to use their B2B consumer data that would mitigate their critical business decisions.
Technical insight into how B2B consumer...
It is Time to Change Your Data Strategy
With customer data increasingly driving the personalisation strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been
more...
CDP or DMP, What Rules Customer Data Management?
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are...
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It’s All Fake! Digital Advertising’s Biggest Concern
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers...
5 Ways to Harness the Power of Website Personalisation
At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home....
Mobile Marketing Strategies to Drive Sales and Revenue
An increasing number of mobile-first evangelists have underlined the fact that mobile is not just another gadget; it is the future of businesses! Mobile...
