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It is Time to Change Your Data Strategy
With customer data increasingly driving the personalisation strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been
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5 Data Management Best Practices Marketers Must Know
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is...
On Cloud Nine: The Middle East’s Growing Affinity for Cloud-based Infrastructures
Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets.
“We are betting on the cloud. We’re betting big on...
