Key Insights from ‘The Martechvibe State of MarTech Survey 2020’
Acquiring new customers is a major priority for most marketers. Customer acquisition and retention are critical and urgent focus areas for the marketing leaders
Any...
Traits to Watch Out for a while Hiring a CMO
As brands step into the New Year, they are increasingly hoping to make the best of their plans, starting by hiring the right people,...
Designing Marketing Automation Campaigns for Better ROI
More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it.
In this digital era, businesses...
Budget 2021 – Are CMOs Prioritizing Investments in Marketing Technology?
Now is the right time for brands to invest in marketing technology in order to support business continuity planning.
In light of the pandemic, marketing...
Top Marketing Challenges That Brands Faced Amid the Pandemic
Keeping up in an uncertain marketplace with evolving consumer sentiment has been challenging for most brands.
Many businesses have managed to stay agile amid the...
Top Six Middle East Retail Brands Using AI to Enhance CX
AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of...
How NLP Powers Conversational AI Through Intent Analysis
Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the...
CDP or DMP, What Rules Customer Data Management?
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are...
It’s All Fake! Digital Advertising’s Biggest Concern
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers...
David Raab tells us How Not to Buy Marketing Technology
David Raab needs no introduction. The marketing technology consultant was recently in Dubai to speak at Middle East’s first and largest marketing technology summit...
