6 Steps to Building the Marketing Team of the Future
With more channels, and touchpoints available for customers to interact with a brand, marketers’ task has never been more complicated. Vikram Krishna, Executive Vice...
5 Ways to Harness the Power of Website Personalisation
At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home....
Automation or Humanisation, What Works?
According to Scott Brinker, the MarTech guru behind the widely popular Marketing Technology Landscape Supergraphic, marketers must follow five cardinal rules – centralise and...
Using AI for Video Marketing
In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons.
Featuring Emirati pop singer...
Mobile Marketing Strategies to Drive Sales and Revenue
An increasing number of mobile-first evangelists have underlined the fact that mobile is not just another gadget; it is the future of businesses! Mobile...
How Chatbots Can Enhance Customer Experience Using NLP
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to...
SMBs Are Using Geolocation-based Targeting in Their Marketing Campaigns
Location-based marketing involves both offline and online business tactics to help plan and implement activities based on the geographic location of the customers. Assessing...
Get Your Data Machine Learning Ready
Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data.
Thanks to ML, companies...
Can Blockchain Reduce Ad Fraud?
Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms.
A report released by cybersecurity company Cheq states...
How Has Machine Learning Impacted Marketing?
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.
The collection, processing, and use of data...
