What Marketers Don’t Know About AI
With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are...
Why IoT and AI Must Work Together?
Today, the world runs on data. Numerous editorials have been written on how data is the “new oil”. Entangled in the cobweb of different...
Everything You Need to Know About Blockchain in Marketing
It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as...
Is AI Changing Content Marketing?
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With...
Marketing With Data Lakes and Data Warehouses
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should...
Boosting Sales ROI With an Analytics-based Strategy
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally.
Think...
How Location Analysis Helps Data-driven Marketers
SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018.
Have you wondered...
Native Advertising is Ushering Better Engagement and Sales
The third season of Stranger Things has proven to be the most-watched Netflix show, claims the video streaming giant.
.@Stranger_Things 3 is breaking Netflix records!
40.7...
Implementing Machine Learning for Data Analysis
“Machine intelligence is the last invention that humanity will ever need to make.” - Nick Bostrom
Data analysis can be challenging, given that it involves...
How AI is Improving Predictive Analytics
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance...
