5 Data Management Best Practices Marketers Must Know
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is...
How to Use Data in Sales Enablement Strategies
Companies are known to invest heavily in their sales strategies. However, what sets successful companies apart is their sales enablement.
Sales enablement has garnered...
5 Native Advertising Rules Every Marketer Should Know
Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed by a new digital...
Customer Experience and Customer Service, What Should Brands Focus On?
Customer Experience (CX) and Customer Service have become quite ubiquitous in recent times. Many mistake them to be synonymous, but they aren’t.
Customer experience (CX)...
Big Mac to Big Data: McDonald’s Forays into ML for Better...
Earlier this year, in March, iconic global brand McDonald’s surprised the technology sector when it acquired personalisation startup Dynamic Yield.
So why would a fast-food...
FaceApp, Social Media, and the Disregard for User Data Privacy
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are...
Real-time Analytics, What Marketers Should Know
Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that.
Every second we...
Data-driven Marketing is Critical for Brands
Data has become a vital part of marketing strategies world-wide. How can marketers leverage it?
Data provides marketers with an opportunity to overcome challenges by...
The Impact of Predictive Analytics on Customer Experience
Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance...
Hybrid Cloud Offers Better Data Opportunities for Marketers
Hybrid cloud computing combines the abilities of public and, private cloud with traditional IT services to form effective business strategies. Improving the way they...
